Compliance Monitoring for Automotive Retail
See your storefront the way a state attorney general would.
Pheonix Shield scans your dealer websites on a schedule you set, against 30 codified state advertising, pricing, fee, and disclosure regulations — and produces tamper-evident evidence at each sweep. So your team can fix issues before a regulator finds them.
The exposure surface keeps growing.
Every Vehicle Detail Page is a regulated advertisement. Every doc fee disclosure, every “FREE” offer, every monthly-payment example, every disclaimer footer is potentially the subject of a state advertising law, an FTC rule, or a dealer-association code of conduct. Multiply that by hundreds of inventory pages, dozens of rooftops, fifty jurisdictions, and a website that changes daily — and manual audits cannot keep up.
When something slips through, the cost is not theoretical. State AGs have brought multi-million-dollar actions over advertising violations. Class actions follow public consent orders within months. And the evidence used against the dealer is almost always a screenshot of their own page.
A compliance assurance platform, not a checklist.
Scheduled scanning
Pheonix crawls your VDPs, inventory pages, specials, and financing pages on a schedule you set. Each capture is fingerprinted with a content hash and timestamp so any later alteration is detectable — a tamper-evident record for chain of custody. You see what was on the page, when, and whether it was compliant.
Rule-based review
Every captured page is evaluated against our codified rule library — each finding is a deterministic match to a cited statute with its detection pattern. AI agents assist by organizing captures, cross-checking citations, and compiling the evidence record; the compliance determinations themselves are rule-based and reproducible. Determinism and citation accuracy are first-class requirements, not aspirations.
Audit-ready evidence
Every flagged issue is backed by a tamper-evident evidence record: full HTML snapshot, screenshot, content fingerprint, citation, and chain-of-custody log. Defensible if you ever need to show remediation. Exportable in formats your counsel actually uses.
Who Pheonix is for.
Franchise Dealers
For single rooftops and small groups operating under OEM brand standards. Catch website and ad drift early, with evidence you can share internally and with partners.
Dealer Groups
For multi-rooftop enterprises that want to verify what's on the lot, on the website, and in the ad — across every store, at each scheduled sweep. Find advertising drift before a regulator does.
Independent Dealers
For independent stores that need confidence in pricing, fees, and disclosures without building a compliance team. Prioritize fixes with clear citations and screenshots.
Independent Dealer Groups
For multi-store independents with inconsistent templates and vendor mix. Standardize monitoring, compare compliance across rooftops, and prove remediation over time.
Dealer Associations
For state and national associations that protect members through self-regulation. Network-wide compliance signals, member-level reporting, and educational materials grounded in real findings.
OEMs
For OEM compliance and brand teams overseeing dealer websites at scale. Spot recurring issues across the network and document corrective actions with evidence trails.
Regulatory agencies
For oversight teams and auditors looking for consistent, repeatable review. Validate disclosures and advertising claims with time-stamped artifacts and citations.
The legal library is the product.
Pheonix Shield's monitoring is only as credible as the statutes it cites. Our legal team maintains a curated regulation library covering 50 states — every entry includes the full citation, plain-language summary, penalty range, and the detection patterns the scanner uses. When a statute changes, every dealer in our system sees the change reflected in the next sweep.
How a sweep works.
Pick a state, a dealer, or your full network. Choose VDPs, specials, financing — or every page.
Pheonix fetches each page, takes a screenshot, fingerprints the HTML with a content hash for tamper detection, and stores the artifact.
Our codified rule library applies state-specific detection patterns to each capture; AI agents assist with citation cross-checking and evidence compilation.
Your team reviews flags in the dashboard, fixes the page, and re-runs the scan. Every step is logged.
Find your exposure before someone else does.
A 30-minute walkthrough on your own inventory. We scan a sample of your VDPs against the regulations applicable in your states and walk you through the findings — under NDA, with no obligation.