Practical guidance on public storefront risk, vendor drift, enforcement trends, and how to monitor, correct, and prove compliance across your digital inventory.
Advertising compliance is no longer a theoretical risk for automotive dealers. It is active, visible, state-driven, and increasingly tied to the public record your customers see online. The question for dealer leadership is not whether regulators are paying attention to how vehicles are advertised. They already are.
Read article →This is the part that matters most for dealer leadership, and it is the part that rarely gets said plainly: most dealers are not trying to mislead anyone.
Read article →When a pricing or advertising problem shows up on a third-party listing, the most natural reaction in the world is to point at the vendor. The website provider built the page. The marketplace formatted the display. The feed pushed the number. Surely the responsibility follows the system that caused the error.
Read article →Every dealer has a compliance story. The only question is whether it's a good one.
Read article →Advertising compliance can feel like fifty different rulebooks. And in the details, it is — doc-fee caps, disclosure formats, and required language vary state to state. But step back from the fine print and a single message repeats across the country: the advertised price has to tell the truth, and the dealer has to be able to prove it did.
Read article →Every dealer I know has paid for a secret shopper. You submit a prepared lead, someone shops your store the way a customer would, and a few days later you get a report: how fast you responded, what the salesperson said, whether the quote was clean, where you dropped the ball. You read it, you make a few changes, you feel a little better about your process.
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