Founded by people who have read these statutes more than once.
Pheonix Shield exists because dealer-website compliance had become a manual, after-the-fact exercise in a domain where after-the-fact is too late. We built the tool we wished existed when we were doing this work without it.
Why we built this
We started Pheonix Shield because the gap between what dealer websites do and what state advertising law requires kept widening — and the existing remediation pattern was reactive: a regulator sends a letter, counsel responds, the dealer fixes the page, the cycle repeats. The dealer never had a chance to fix the problem before it became someone else's problem to escalate.
We thought scheduled monitoring, applied with the rigor of an AG's review process and the patience of a compliance officer, would change that. So we built it: legal library first, scanner second, evidence vault third — in the order that mattered. Today Pheonix Shield monitors more than 40,000 dealer websites against 30 codified state regulations, and every flagged finding cites a statute we can name.
How we work
Plain-language citation.
Every finding ties to a statute by name and number. If we cannot cite it, we do not flag it.
Evidence over opinion.
A flag without an artifact is a guess. Every flag has a hash, a screenshot, and a snapshot.
Defensibility, not theater.
Our customers' findings sometimes get used in adversarial proceedings. We build for that case, not for the demo.